"Wayne MacPhail is a great many things. Smart as a whip. Articulate. Witty. Creative. Professional. But above all else, he’s a great storyteller. As a communications coordinator with Ducks Unlimited Canada (DUC), I’m fortunate to work closely with Wayne on our DUC Podcast, which he produces and hosts. Wayne makes my job easy by consistently crafting episodes that connect with our audience. Thanks to him, we have one more (fun) way to spread our conservation message."
- Julielee Stitt, Communications Coordinator, Ducks Unlimited Canada
"Wayne MacPhail has provided stellar technical services for the Local Food and Farm Co-ops, supporting our rebranding and the development of online resources for our members, as well as the "Selling Beyond the Farm Gate" online course for our work with the Agri-Food Management Institute. Our staff, Board, members and partners have been enthusiastic and impressed with his work. In addition to innovative, professional and prompt service, Wayne is a delight to work with. We found that he responds with courtesy, professionalism and a tremendous depth of expertise to our requests, and retains his humour and patience in the face of challenges. We would work with him again without question."
- Sally Miller, LFFC Project Manager, Local Food and Farm Coop
"Wayne is a storyteller at heart. He knows how to capture readers’ attention through powerful writing and tell compelling stories through rich media content. I appreciate the professionalism, creativity and can-do spirit he brings to every assignment. It is always a pleasure working with him."
-Jennifer Hann, Communications & Research Coordinator, Office of the President, Centennial College
"Wayne MacPhail is a versatile, creative and professional writer and communicator who welcomes any challenge we might throw his way. We can rely on him to deliver on time and budget, and trust him to use his extensive experience and initiative to produce an excellent end product."
- Cathy Schlender, Manager, Corporate Communications, Centennial College
“I have had the pleasure of hiring Wayne MacPhail numerous times for several different projects. Wayne's skill as a communicator and his amazing ability to understand current and emerging digital trends truly gives him the ability to focus technology and social media into strategically effective experiences. I would strongly recommend Wayne to any organization seeking to develop clear digital strategies and execute them for their business or organization.”
- Dan Clark, Owner, Moonray Studios
"We have recently had the opportunity to work with w8nc (Wayne MacPhail). It was a pleasure. Wayne created an online distance learning website to facilitate our new Testing, Adjusting and Balancing course. Through many weeks of discussion and emails Wayne delivered his project to the full capacity of what was proposed in the beginning. He completed his work on time and on budget. We have never been part of a project like this and Wayne's guidance helped us to develop the site to suit all our needs. We would definitely recommend Wayne's service, as he was very professional and knowledgeable of our specific needs. If the opportunity to work with Wayne in the future should arise, we would be very happy to do so."
- Scott Wood, Provincial Training Director, Ontario Sheet Metal Workers Training Centre
"I highly recommend Wayne MacPhail to any organization wanting to become more expert in its use of social media. Wayne offers very clear, concise and strategic advice on getting started. And with respect to implementation he quietly and competently gets the job done. It’s a dream scenario for the busy communication manager trying to launch a new initiative while still juggling other demands."
- Mary MacNutt, Strategic Communications and Campaigns Manager, Association of Ontario Health Centres
"Wayne MacPhail is a leading thinker in emerging and new media. His innovations have kept rabble.ca on the leading edge of new media, launching the first podcast network before anyone knew what podcasts were; setting us up on Twitter, before most people had heard of a Tweet, and getting us into broadcast video streaming. Wayne knows how to find low-cost high-return innovations, which make all the difference for an organization like rabble.ca. The man knows his stuff. Plus, he is collaborative, patient, generous and thorough."
-Kim Elliott, Publisher, rabble.ca
"Wayne MacPhail and w8nc have been a tremendous help to our agency as we explore new and innovative ways of delivering services and education to our clients. Most impressive has been his ability to take an idea and develop it into a creative concept that is consistent with our organization values. Thank you, Wayne!"
- Kathy Dewling, Member, Board of Directors, Alzheimer Society of Hamilton and Halton
"We worked with w8nc on a number of different print and electronic creative projects, and the experience has been very rewarding. Not only is w8nc capable of delivering their commitment professionally and on-time, their quality of work is outstanding. With an amazing wealth of knowledge about emerging technologies, w8nc is able to locate and suggest innovative solutions that meet our needs."
- Lucy Sheung, Manager, Outreach & Enrolment, Faculty of Engineering, McMaster University
"It's a challenge to have clarity about things that are changing before your very eyes. Web tools. Audience expectations. Market pressures. w8nc inc. has helped us achieve that clarity – and to develop communications strategies that involve leading-edge, Web 2.0 applications that keep our community strong and vital."
- Linda Stebbins, Chief Executive Officer, Alzheimer Society of Ontario
"I count on w8nc inc. to help devise an approach that dovetails with overall organizational and marketing strategy, provides sound suggestions for information architecture, navigability and usability, and distinctive and on-brand design, message and content.
Wayne is great to work with. Everyone on my team thinks so. He is an idea machine. And he is so helpful and at the same time, always keeps us focused on doing what's best to achieve results in developing and maintaining relationships with constituents through effective, technologically appropriate communications."
- Madelyn Herschorn, Director, Marketing and Communications, Alzheimer Society of Ontario
"I was very impressed by the w8nc team. They introduced an easy, cost-effective online workspace for international recruitment that has, in its early days, demonstrated great promise. They are market-aware and solution-savvy with expertise that encompasses both traditional and online strategic campaigns."
- Barbara Brown, Director, Admissions Recruitment & Marketing, York University
"I called on w8nc inc. to provide us with marketing, communication and editorial support for the launch of our new internal student portal, MoCoMotion (based on Luminis from SCT). My staff and I were thrilled with the professionalism, creativity and promptness of w8nc’s service. We not only got excellent advice, but hands-on, roll-up-the-shirtsleeves creative and information design work that made our new portal user-friendly, welcoming to students and easy to understand.
"It was a pleasure working with a company that understands the needs of colleges and its students so well and can work so effectively with an existing team."
- Kathy Hayes, Registrar, Mohawk College, Hamilton, Ontario